What's new in hemp at SōRSE Technology: March 2026

Supply chain transparency, customer success stories, regulatory roundup, and a new employee spotlight. ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏

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Hello Customer,

Welcome back to the SōRSE newsletter!

We've relaunched this regular update to keep you informed on what matters: supply chain integrity, regulatory shifts that affect your business, and how our customers are winning in market.

This issue covers our latest supply chain recertification, customer successes, critical state-level and federal regulatory changes, and upcoming opportunities to connect with our team at industry events.

As always, reach out directly if you need anything.

Howard Lee
CEO, SōRSE Technology

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Supply chain transparency

Supply chain transparency is top of mind right now. For full transparency, we exclusively source naturally occurring THC from hemp (not chemically converted or synthetic) and recertify our supply chain end-to-end every year. If you need additional documentation or have any supply chain concerns at all, please reach out to me or your sales rep.

Customer Success Stories

Climbing Kites

Climbing Kites has announced its launch of Bubz, a line of non-alcoholic sodas sold in 12-ounce can 4-packs.

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Cann

Cann CEO Jake Bullock expanded awareness by launching a clothing line on a TikTok Shop featuring apparel with its slogan "Take me to a party."

The company also announced a major retail partnership with Spec's Wine, Spirits & Finer Foods in Texas.

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Willie's Remedy+

Willie's Remedy+, announced a $15 million Series A funding round and national retail expansion to stores including Total Wine, Lowes, Binny's, and TXB.

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Regulatory roundup

This month's regulatory changes include major licensing requirements in Alabama that will force beverage reformulation, a failed Chicago ordinance override, and mixed progress at the federal level. Here's what hemp beverage manufacturers and sellers need to know.

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Employee spotlight: Michael Flemmens, EVP of Research & Development

Michael Flemmens went from inventing microscopic "paintball" chemotherapy devices to perfecting cannabis emulsions—because why not? Recruited to SōRSE for his biochemistry chops and out-of-the-box thinking, this improv comedian-turned-scientist says if he weren't at SōRSE, he'd be in an usher's uniform at Wrigley Field, watching the Cubs play every day.

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Upcoming events

Join us in April at the International Cannabis Business Conference in Berlin on April 13-15 and the IgniteIt Market Spotlight: Ohio on April 30. For our full events schedule and to arrange a 30-minute meeting with us at an event, choose the button below.

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